Legal CPCs are $50–$300. Your website is wasting every click.
Legal is the most expensive vertical in Google Ads, and the most competitive in organic. A website that takes 5 seconds to load, buries the consultation CTA, or makes prospects fill out a 12-field form is hemorrhaging case-acquisition dollars.
Top-performing law firm sites do three things: rank for practice-area + city queries, build attorney trust through bios and case results, and convert with friction-free intake — including after-hours, when most legal emergencies actually happen.
- Generic law-firm templates that all look identical
- Practice-area pages with 200 words of thin content
- 12-field intake forms that scare prospects off
- No after-hours coverage when DUI calls come in
- Attorney bios that read like LinkedIn resumes
- No case results, no testimonials, no trust signals
Practice-area depth, attorney trust, and AI intake that runs 24/7.
We build deep practice-area pages (1,500+ words, case examples, FAQ schema), attorney bio pages with case results and bar credentials, and intake forms that progressively disclose — name and phone first, details later.
Then we wire it into a 24/7 AI receptionist that runs conflict-aware intake (potential-party screening), qualifies the matter, books a consultation, and pushes the lead into Clio Grow, Lawmatics, Smokeball, MyCase, or PracticePanther.
Practice-area pages
1,500+ words per practice area, case examples, jurisdiction-specific content, FAQ schema.
Attorney bios
Bar credentials, case results, publications, media mentions, schema-tagged Person markup.
Progressive intake forms
Name + phone first, details later. Reduces drop-off by 40–60% vs traditional intake forms.
Case-result schema
Structured data for case results, settlements, and verdicts — Google loves it, prospects trust it.
CRM integration
Clio Grow, Lawmatics, Smokeball, MyCase, PracticePanther, Filevine, Litify.
AI intake receptionist
24/7 conflict-aware intake, consultation booking, and lead routing. See /inbound-call-handling-for-attorneys.
24/7
AI intake
1.5k+
words/practice area
<60s
lead to CRM
48hr
launch
Our 48-Hour Build Process
Day 1 — Brief & design
60-minute kickoff, brand audit, sitemap, and a fully-rendered design preview before a single line of production code.
Day 2 — Build & launch
Hand-coded responsive build, SEO setup, analytics, AI lead capture, and a Lighthouse-green launch on your domain.
Week 1 — Iterate
Live heatmaps, conversion tweaks, and any copy/section adjustments based on real visitor behavior — included.
Pair it with AI
A new website only matters if you answer the calls it generates.
Pair the site with our Inbound Call Handling for Attorneys — conflict-aware AI intake, consultation booking, 24/7 coverage so DUI and emergency-injury calls never go to voicemail. Also see Law firm AI solutions.